We need to respect the fact that it is possible to know without knowing why we know and accept that-sometimes-we’re better off that way. - Malcolm Gladwell

If you are a white person who would like to treat black people as equals in every way — who would like to have a set of associations with blacks that are as positive as those that you have with whites — it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort. Taking rapid cognition seriously — acknowledging the incredible power, for good and ill, that first impression play in our lives — requires that we take active steps to manage and control those impressions.

Through these stories, I want to explore two ideas. The first is that much of what we consider valuable in our world arises out of these kinds of lopsided conflicts, because the act of facing overwhelming odds produces greatness and beauty. And second, that we consistently get these kinds of conflict wrong. We misread them. We misinterpret them. Giants are now what we think they are. The same qualities that appear to give them strength are often the sources of great weakness. And the fact of being an underdog can change people in ways that we often fail to appreciate: it can open doors and create opportunities and educate and enlighten and make possible what might otherwise have seemed unthinkable. We need a better guide to facing giants-and there is no better place to start that journey than with the epic confrontation between David and Goliath three thousand years ago in the Valley of Elah.

In the end, Tipping Points are the reaffirmation of the potential for change and the power of intelligent action.