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A multi-method approach employing both quantitative and qualitative research methodology was utilised. Face-to-face interviews using structured quest… - Rosemond Aboagyewa Boohene
" "A multi-method approach employing both quantitative and qualitative research methodology was utilised. Face-to-face interviews using structured questionnaires were employed to collect information from 674 owner-managers of small retail shops in the Accra Metropolis in Ghana. In all, 600 useable responses were obtained. In addition, focus group discussions were used to support the findings obtained from face-to-face interviews on issues relevant to business success.
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About Rosemond Aboagyewa Boohene
Rosemond Aboagyewa Boohene is a Ghanaian academic, accountant, university administrator and entrepreneurship scholar who has been appointed as the Pro Vice Chancellor of the University of Cape Coast.
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Rosemond Boohene
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Structural equation modelling using partial least squares was employed to examine the relationships between gender, owner-managers characteristics, strategic capabilities, and firm performance. Results revealed that the gender of the owner-manager has a direct influence on performance, firm resources, business owner's skills, personal values, business experience, and education. In addition, a partial influence was observed for business strategies, but not for owner-manager's age.
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