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A multi-method approach employing both quantitative and qualitative research methodology was utilised. Face-to-face interviews using structured quest… - Rosemond Aboagyewa Boohene
" "A multi-method approach employing both quantitative and qualitative research methodology was utilised. Face-to-face interviews using structured questionnaires were employed to collect information from 674 owner-managers of small retail shops in the Accra Metropolis in Ghana. In all, 600 useable responses were obtained. In addition, focus group discussions were used to support the findings obtained from face-to-face interviews on issues relevant to business success.
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About Rosemond Aboagyewa Boohene
Rosemond Aboagyewa Boohene is a Ghanaian academic, accountant, university administrator and entrepreneurship scholar who has been appointed as the Pro Vice Chancellor of the University of Cape Coast.
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Rosemond Boohene
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The ability of the small business sector to contribute to economic development is influenced by the performance of individual firms, which is in turn influenced by their strategic capabilities. Strategic capabilities are determined by the owner-manager's personality and demographic and environmental characteristics. Owner-managers' personality characteristics originate from the prevailing cultural and socialisation processes to which they are exposed.
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