Limited Time Offer

Premium members can get their quote collection automatically imported into their Quotewise collections.

There is growing confidence among researchers in the ability of small businesses to play a vital role in economic development. This role is manifested through their contribution to innovation, job creation, and income generation. In transitional economies such as Ghana, small businesses comprise about 90 per cent of all registered enterprises and are recognised as a crucial and integral component of economic development policies aimed at sustained poverty reduction.

Unlimited Quote Collections

Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.

Share Your Favorite Quotes

Know a quote that's missing? Help grow our collection.

A multi-method approach employing both quantitative and qualitative research methodology was utilised. Face-to-face interviews using structured questionnaires were employed to collect information from 674 owner-managers of small retail shops in the Accra Metropolis in Ghana. In all, 600 useable responses were obtained. In addition, focus group discussions were used to support the findings obtained from face-to-face interviews on issues relevant to business success.

In Ghana, women form the majority of operators in the small business sector, but their educational levels and managerial experiences are lower than those of their male counterparts. There are also gender differences in the socialisation of girls and boys in Ghana. It is expected that these differences in personality and demographics between men and women affect their strategic capabilities, and ultimately the performance of their businesses. This study accordingly examines the direct and indirect effects of gender on owner-managers' characteristics, strategic capabilities, and performance of small retail firms in Ghana.

Unlimited Quote Collections

Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.