the business and marketing functions of a startup should be… - Eric Ries

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the business and marketing functions of a startup should be considered as important as engineering and product development and therefore deserve an equally rigorous methodology to guide them.

Eric Ries

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I was finally ready to turn to the last resort: talking to customers.

Think big. Start small. Scale fast.

This is one of the most important discoveries of the lean manufacturing movement: you cannot trade quality for time. If you are causing (or missing) quality problems now, the resulting defects will slow you down later.

the business and marketing functions of a startup should be considered as important as engineering and product development and therefore deserve an e… - Eric Ries

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