Useful rule of thumb: If someone says "trust the science", distrust them and whatever they've just said. - George Mack

A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What city you live in, mattress, hiring a personal trainer, literally any form of hiring, dating app profile, how you introduce yourself, salary negotiations, how close you live to friends, what you want in a partner. You have to fight Parkinson’s law because you could do these tasks in minutes, which is why most people spend mere minutes on 1000x giga-decisions.

I have a theory that everyone consumed a piece of media between 9-13 years old that is the foundation of their entire worldview. Everything they learnt since was stacked on top of this. Asking this is one of my favourite ways to get to know someone.

Rule of thumb for spotting future trends: If you’re mocked for it, it doesn’t mean it’s the future. But if you’re not mocked for it, it’s almost certainly not the future.