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" "When we are unclear about our real purpose in life – in other words, when we don’t have a clear sense of our goals, our aspirations, and our values – we make up our own social games. We waste time and energies on trying to look good in comparison to other people. We overvalue non-essentials like a nicer car or house, or even intangibles like the number of our followers on Twitter or the way we look in our Facebook photos. As a result, we neglect activities that are truly essential, like spending time with our loved ones, or nurturing our spirit, or taking care of our health.
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
Biography information from Wikiquote
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Reading a book is among the most high-leverage activities on earth. For an investment more or less equivalent to the length of a single workday (and a few dollars), you can gain access to what the smartest people have already figured out. Reading, that is, reading to really understand, delivers residual results by any estimate. Unfortunately, very few people take advantage of this. The typical American reads (or partially reads) only four books a year. More than a quarter of Americans don’t read books at all. And this trend is worsening.
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