Since Rosenthal came up with the recommendation idea, Morgan Stanley has been working on a next-best-action (NBA) system to provide its advisors with… - Thomas H. Davenport

It takes about twelve years for a pharmaceutical firm to research, develop, test, and launch a product. Several firms, including Pfizer, Novartis, and Celgene, are working with IBM Watson to try to identify and bring new drugs to market faster.

That was one of the reasons why Memorial Sloan Kettering Cancer Center decided to work with Watson — to make widely available the level of knowledge of the hospital’s best oncologists to the world at large.

UPS are replacing fixed daily routes with dynamic ones adjusted in real time for weather and traffic — again with machine learning. Only cognitive technologies can handle all the necessary data. And at some point supply chains may be powered by autonomously driven trucks, which will bring enormous changes to that domain.