The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes… - Greg McKeown

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The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Additional quotes by Greg McKeown

Reading a book is among the most high-leverage activities on earth. For an investment more or less equivalent to the length of a single workday (and a few dollars), you can gain access to what the smartest people have already figured out. Reading, that is, reading to really understand, delivers residual results by any estimate. Unfortunately, very few people take advantage of this. The typical American reads (or partially reads) only four books a year. More than a quarter of Americans don’t read books at all. And this trend is worsening.

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