Consistency becomes more important than intensity. - Simon Sinek

A destination without a route leads to meandering and inefficiency. A route without a destination, however, may be efficient but to what end?

Think of a Just Cause like an iceberg. All we ever see is the tip of that iceberg, the things we have already accomplished. In an organization, it is often the founders and early contributors who have the clearest vision of the unknown future, of what, to everyone else, remains unseen.

knows it. They start with WHY in everything they say and do.