And in the last analysis better to go down with Bolshevism than live in eternal capitalist servitude. - Joseph Goebbels

This is the secret of propaganda:
He, who is the target of propaganda,
should be completely immersed in the ideas of propaganda,
without him ever noticing, that he is being immersed.

Das ist das Geheimnis der Propaganda:
Den, den die Propaganda fassen will,
ganz mit den Ideen der Propaganda zu durchtränken,
ohne dass er überhaupt merkt, dass er durchtränkt wird.

Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.

Wie schön ist das Leben! Musik und Tanz! Die Geigen schluchzen. Der erste Sektpfropfen knallt. Und nun ein tolles Singen und Schreien. Man singt und schreit mit. Umarmung, Freundschaft, ewige Freundschaft! Welch' schöne Frauen! In schwarz und rot! Und doch bist Du die Schönste, Hertha Holk! … Heda, ihr Miesmacher, der Teufel soll euch holen! Musik und Tanz. Die Geigen schluchzen. Frauen in schwarz und rot. Und doch bist Du die Schönste, Hertha Holk!