true price of leadership is the willingness to place the needs of others above your own. - Simon Sinek

Patagonia acts in a way that is not just good for them, it's good for the game . . . and it's working. Other companies now follow their lead.

Cowards...cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

Traditional competition forces us to take on an attitude of winning. A worthy rival inspires us to take an attitude of improvement. The former focuses our attention on the outcome, the latter focuses our attention on process.