The purpose of a customer isn’t to get a sale. The purpose of a sale is to get a customer. — BILL GLAZER, ADVERTISING - Josh Kaufman

Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how much profit does your business generate? Closing Ratio: For every prospect you serve, how many purchase? Returns/Complaints Ratio: For every sale you make, how many choose to return or complain?

Clear language engenders clear thought,
and clear thought is the most
important benefit of education. — RICHARD MITCHELL, AUTHOR OF
THE GRAVES OF ACADEME

The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.