It’s a common human tendency to attribute a causal effect between different events, even when there isn’t one present... - David Spiegelhalter

So... in the book we make all these comparisons... That's acute timing risk, things that are going to kill you on the spot. ...What about the other sort of risks? ...You can have your spam ...[T]hat is not going to kill you on the spot. Well, it might. ...You might choke on...[it]... but it's... unlikely...

I do math and statistics. That's what I do, so I come at the whole business of turning numbers into stories. ...How can we turn numbers into stories?

s are very valuable in... low probability, high impact events. Every time you cross the road there is a low probability and high impact that you're going to get run over. ...You take extra precautions to reduce... very small risk to... even smaller. ...[O]n an absolute risk scale, you [might] say, "Oh, I'm not going to bother... It's not worth doing..." but... by making that low risk even smaller, it's... valid... [P]eople discovered this... doing earthquake predictions... [T]he absolute risk... it's always low. They're very unpredictable... but telling people it's 10 times normal, or 100 times normal, people will act... appropriately. ...They won't panic. They won't rush away. ...[I]n Italy ...they ...sleep outside for a bit. ...So in certain circumstances relative risk can be very valuable... [U]sing both in... situations... with very small risks.., where... consequences are... severe... [and] the cost of the intervention, the action, is... minimal. Taking a bit more precautions, being a bit more careful... not putting a big investment into making a very small risk even smaller.... not walking under ladders... a low-cost change in your behavior to make a small risk even smaller... [A]bsolute risks really don't deal well with that, because you're talking 0.000...