When you build an audience, you don’t have to buy people’s attention — they give it to you. This is a huge advantage. So build an audience. Speak, wr… - Jason Fried

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When you build an audience, you don’t have to buy people’s attention — they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos — whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience.

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There are two primary reasons: (1) The workday is being sliced into tiny, fleeting work moments by an onslaught of physical and virtual distractions. And (2) an unhealthy obsession with growth at any cost sets towering, unrealistic expectations that stress people out.

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