Get your foot in the door and you’ve won half the battle. - Marc Randolph

There's this myth floating around startup land that says you just pound away forever and never give up—that if you persevere long enough, success will inevitably come knocking.

But that's bullshit.

Don't get me wrong....I'm a huge believer in persistence.

But there's a crucial difference between productive persistence and just being stubborn.

And knowing which one you're practicing?

Well, that's the hard part.

Assume the best.

Assume people will fulfill their promises.

That they will hold up their side of the bargain.

That they will also want a win/win outcome.

Don’t hedge your bets. Don’t cover your ass. Don’t use a lawyer. Leave yourself open to being taken advantage of.

99% of the time you will be amazed at what trust and vulnerability unlocks.

1% of the time you’ll be taken advantage of.

So worth it.

Personally, I’d rather have someone who executes a mediocre idea brilliantly than someone who talks about a brilliant idea forever.

Execution beats perfection every time.