Todo ocurre; todo lo imaginable ocurre. De hecho, también ocurre lo inimaginable. - Robert McKee

All fine films, novels, and plays, through all shades of the comic and the tragic, entertain when they give the audience a fresh model of life empowered with an affective meaning.

Creativity isn't learning the right answers but asking the strongest questions.

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.