You‘ve got to start with the customer experience and work backwards to the technology.

The third helpful notion is that it is not enough to think problems through forward. You must also think in reverse, much like the rustic who wanted to know where he was going to die so that he’d never go there. Indeed, many problems can’t be solved forward. And that is why the great algebraist Carl Jacobi so often said, “Invert, always invert,” and

The third helpful notion is that it is not enough to think problems through forward. You must also think in reverse, much like the rustic who wanted to know where he was going to die so that he’d never go there. Indeed, many problems can’t be solved forward. And that is why the great algebraist Carl Jacobi so often said, “Invert, always invert,” and why the Pythagoreans51 thought in reverse to prove that the square root of two was an irrational number.

1) Decide what you want, 2) Take action, 3) Notice what’s working or not, and 4) Change your approach until you achieve what you want. Deciding to produce a result causes events to be set in motion.

the better you think , the better decisions you make . the better decisions you make , the better actions you take . the better actions you take , the better results you get

applied inversion. Here is a brief explanation of his process: Identify the problem Define your objective Identify the forces that support change towards your objective Identify the forces that impede change towards the objective Strategize a solution! This may involve both augmenting or adding to the forces in step 3, and reducing or eliminating the forces in step 4.

A reverse innovation is any innovation that is adopted first in the developing world.

The way to measure your progress is backward against where you started, not against your ideal.

Most people: Overthink first, act later. Every successful entrepreneur: Act first, figure it out later.

Reengineering posits a radical new principle: that the design of work must be based not on hierarchical management and the specialization of labor but on end-to-end processes and the creation of value for the customer.

Anything that works against you can also work for you once you understand the Principle of Reverse.

Most people, if you describe a train of events to them will tell you what the result would be. They can put those events together in their minds, and argue from them that something will come to pass. There are few people, however, who, if you told them a result, would be able to evolve from their own inner consciousness what the steps were which led up to that result. This power is what I mean when I talk of reasoning backward, or analytically.

Thinking in a concentrated manner to define desired outcomes is something few people feel they have to do. But in truth, outcome thinking is one of the most effective means available for making wishes reality.

Start with end in mind and work towards it.