The way to measure your progress is backward against where you started, not against your ideal. - Dan Sullivan

Being in the GAIN makes you psychologically bulletproof.

To make a goal effective, you’ve got to test its outer-limits. Push it out as far as you can. Only once you make your goal impossible will you stop operating based on your current assumptions and knowledge.

Transformational Relationships, as opposed to Transactional ones, are entered into for the purpose of change and growth. In Transformational Relationships, all parties give more than they take. There is an abundance mind-set, and an openness to novelty and change. Rather than viewing people or services as a “cost,” as in the transactional mind-set, everything is viewed as an investment, with the possibility of 10X (10 times), 100X, or even bigger returns and change.