Lenin is best remembered for his famous retort,'Freedom- yes, but for WHOM? To do WHAT?' - Slavoj Žižek

The Medium here is not the message, quite the opposite: the very medium that we use- the universal intersubjectivity of language-undermines the message.

The wreck of the Titanic functions as a sublime object: a positive, material object elevated to the status of the impossible Thing. And perhaps all the effort to articulate the metaphysical meaning of the Titanic is nothing but an attempt to escape this terrifying impact of the Thing, an attempt to domesticate the Ting by reducing it to its symbolic status, by providing it with a meaning. We usually say that the fascinating presence of a Thing obscures its meaning; here, the opposite is true: the meaning obscures the terrifying impact of its presence.

Ideological' is a social reality whose very existence implies the non-knowledge of its participants as to its essence - that is, social effectivity, the very reproduction of which implies that the individuals 'do not know what they are doing.