When you start with WHY, those who believe what you believe… - Simon Sinek

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When you start with WHY, those who believe what you believe are drawn to you for very personal reasons. It is those who share your values and beliefs, not the quality of your products, that will cause the system to tip.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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HOW: Some companies and people know HOW they do WHAT they do.

Consider how differently we drive a car we own versus one we rent, and all of a sudden it will become clear why shareholders seem more focused on getting to where they want to go with little regard to the vehicle that's taking them there.

Managers of companies, big and small, all want to do well, so they make decisions, hire consultants and implement systems to help them achieve that desired outcome. But all too often, it is not the systems that fail but the ability to maintain them.

When you start with WHY, those who believe what you believe are drawn to you for very personal reasons. It is those who share your values and beliefs… - Simon Sinek

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Additional quotes by Simon Sinek