"How was your day? If your answer was "fine," then I don't think you were leading." - Seth Godin

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You’re just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.

The people who skip the hard questions are in the majority, but they are not in demand.

Being surrounded by educated people makes democracy stronger, and it benefits our entire economy.