The war against working people should be understood to be a real war…. Specifically in the U.S., which happens to have a highly class-conscious busin… - Noam Chomsky

"A Review of B. F. Skinner's Verbal Behavior" in Language, 35, No. 1 (1959), 26-58. Summation by Noam Chomsky: Rereading this review after eight years, I find little of substance that I would change if I were to write it today. I am not aware of any theoretical or experimental work that challenges its conclusions; nor, so far as I know, has there been any attempt to meet the criticisms that are raised in the review or to show that they are erroneous or ill-founded.

Harold Laswell ... explained a couple of years after this in the early 1930s that we should not succumb to what he called democratic dogmatisms about men being the best judges of their own interests.... In what's nowadays called a totalitarian state, military state or something, it's easy. You just hold a bludgeon over their heads, but as societies become more free and democratic you lose that capacity and therefore you have to turn to the techniques of propaganda. The logic is clear—propaganda is to a democracy what the bludgeon is to a totalitarian state....

The point of public relations slogans like “Support our troops” is that they don’t mean anything. They mean as much as whether you support the people in Iowa. Of course, there was an issue. The issue was, Do you support our policy? But you don’t want people to think about that issue. That’s the whole point of good propaganda. You want to create a slogan that nobody’s going to be against, and everybody’s going to be for. Nobody knows what it means, because it doesn’t mean anything. Its crucial value is that it diverts your attention from a question that does mean something: Do you support our policy?