when human beings, even engineers, are put in an environment for which we were designed. We stay. We remain loyal. We help each other and we do our w… - Simon Sinek

The most loyal employees feel their leaders genuinely care about them… because their leaders genuinely care about them. In return, they offer their best ideas, act freely and responsibly and work to solve problems for the benefit of the company.

When the people have to manage dangers from inside the organization, the organization itself becomes less able to face the dangers from outside.

MENGAPA bukan lahir dari riset pasar, bukan datang dari wawancara dengan pelanggan atau bahkan pegawai. MENGAPA datang dari melihat ke arah yang sebaliknya dari mana kita berada di saat ini. Menemukan MENGAPA adalah suatu proses penemuan, bukan penciptaan.