Now he had form and substance. He had become a personality, something they had filtered out of the system many decades ago. But there it was, and there he was, a very definitely imposing personality. In certain circles — middle-class circles — it was thought disgusting. Vulgar ostentation. Anarchistic. Shameful.

"Respect for individual human personality has with us reached its lowest point," observed one intellectual in 1921, "and it is delightfully ironical that no nation is so constantly talking about personality as we are. We actually have schools for 'self-expression' and 'self-development,' although we seem usually to mean the expression and development of a successful real estate agent."

Whereas Leahy was stern, reserved, and even dour, King was nothing short of bombastic. Throughout his career, King's personality was routinely commented upon- and frequently feared- by his contemporaries and junior officers alike. His seniors usually found it merely annoying, although many- Forrestal was clearly an exception- tended to overlook his grating manner because there was no question that this demanding and strong-willed individual was also highly intelligent and capable of delivering results. King simply had no tolerance for subordinates who failed to carry out his orders to his satisfaction. Considering King's satisfaction was a very high bar, many failed to clear it. "On the job" wrote historian Robert Love in his history of the chiefs of naval operations, "[King] seemed always to be angry or annoyed." But some of that anger or annoyance may well have been a mask that was best breached when one stood up to him or took the initiative in doing what King likely would have done had he been in the other's shoes.

Gregorian chant, Romanesque architecture, the Iliad, the invention of geometry were not, for the people through whom they were brought into being and made available to us, occasions for the manifestation of personality.

The word personality didn’t exist in English until the eighteenth century, and the idea of “having a good personality” was not widespread until the twentieth.