You can't convince someone you have value, just as you can't convince someone to trust you. - Simon Sinek

CEO is responsible for. Words matter. They give direction and meaning to things.

difficult, I mean that manipulation rather than inspiration fast becomes the strategy of choice to motivate behavior. This is effective in the short term but comes at a high cost in the long term.

Organisasi yang hebat bukan hanya menggerakkan laba, mereka memimpin orang, dan mereka mengubah jalannya industri dan terkadang, di dalam prosesnya, mengubah hidup kita.