So hire slowly. It’s the only way to avoid winding up at a cocktail party of strangers. - Jason Fried

No is easier to do, yes is easier to say. No is no to one thing. Yes is no to a thousand things. No is a precision instrument, a surgeon’s scalpel, a laser beam focused on one point. Yes is a blunt object, a club, a fisherman’s net that catches everything indiscriminately. No is specific. Yes is general.

When we start designing something, we sketch out ideas with a big, thick Sharpie marker, instead of a ballpoint pen. Why? Pen points are too fine. They’re too high-resolution. They encourage you to worry about things that you shouldn’t worry about yet, like perfecting the shading or whether to use a dotted or dashed line. You end up focusing on things that should still be out of focus.

"So ask yourself, "What can we do in two weeks?" And then do it. Get out there and let people use it, taste it, play it, or whatever. The quicker it's in the hands of customers, the better off you'll be."