For the growth hypothesis, which tests how new customers will discover a product or service, we can do a similar analysis. - Eric Ries

Toyota discovered that small batches made their factories more efficient. In contrast, in the Lean Startup the goal is not to produce more stuff efficiently. It is to-as quickly as possible-learn how to build a sustainable business.

For a report to be considered actionable, it must demonstrate clear cause and effect. Otherwise, it is a vanity metric. The reports that Grockit’s team began to use to judge their learning milestones made it extremely clear what actions would be necessary to replicate the results.

Brandishing a mere motto against a well-armed enemy has never led anyone to success.