cuando una empresa transmite con claridad su PORQUÉ, aquello en lo que cree, y nosotros creemos en lo que ella cree, entonces a veces nos esforzaremo… - Simon Sinek

Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

Bad days don't make it a bad job. Good days don't make it a good job. Like a relationship, it's the general feeling we get when we think about our work, and not the excitement or stress on any particular day, that defines our fulfillment

There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.