Should this product be built?” and “Can we build a sustainable business around this set of products and services?” To answer those questions, we need… - Eric Ries

pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth.

Yes, MVPs sometimes are perceived as low-quality by customers. If so, we should use this as an opportunity to learn what attributes customers care about. This is infinitely better than mere speculation or whiteboard strategizing, because it provides a solid empirical foundation on which to build future products.

which of our efforts are value-creating and which are wasteful?