Passion alone can't cut it. For passion to survive it needs structure. A why without how has little probability of success. - Simon Sinek

Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.

There are fates worse than death," he will tell you. "One fate worse than death is accidentally killing your own men. Another fate worse than death is going home alive when twenty-two others don't.

To ask, “What’s best for me” is finite thinking. To ask, “What’s best for us” is infinite thinking.