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" "essential work can be enjoyable once we put aside the Puritan notion that anything worth doing must entail backbreaking effort.
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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CHECK IN OFTEN TO ENSURE MEANINGFUL PROGRESS The Nonessentialist leader is not great on accountability. A primary and somewhat obvious reason is that the more items one pursues, the harder it is to follow up on all of them. In fact, a Nonessentialist leader may unintentionally train his people to expect no follow-up at all. In turn, the members of the team soon learn that there are no repercussions for failing, cutting corners, or prioritizing what is easy over what is important. They learn that each objective pronounced by the leader will be emphasized only for a moment before giving way to something else of momentary interest.