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A great deal of attention has been paid ... to the technical languages in which men of science do their specialized thinking ... But the colloquial usages of everyday speech, the literary and philosophical dialects in which men do their thinking about the problems of morals, politics, religion and psychology — these have been strangely neglected. We talk about "mere matters of words" in a tone which implies that we regard words as things beneath the notice of a serious-minded person. This is a most unfortunate attitude. For the fact is that words play an enormous part in our lives and are therefore deserving of the closest study. The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect — but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them. "A mere matter of words," we say contemptuously, forgetting that words have power to mould men's thinking, to canalize their feeling, to direct their willing and acting. Conduct and character are largely determined by the nature of the words we currently use to discuss ourselves and the world around us.
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Now it is symptomatic of our rusty-beer-can type of sanity that our culture produces very few magical objects. Jewelry is slick and uninteresting. Architecture is almost totally bereft of exuberance, obsessed with erecting glass boxes. Children's books are written by serious ladies with three names and no imagination, and as for comics, have you ever looked at the furniture in Dagwood's home? The potentially magical ceremonies of the Catholic Church are either gabbled away at top speed, or rationalized with the aid of a commentator. Drama or ritual in everyday behavior is considered affectation and bad form, and manners have become indistinguishable from manerisms—where they exist at all. We produce nothing comparable to the great Oriental carpets, Persian glass, tiles, and illuminated books, Arabian leatherwork, Spanish marquetry, Hindu textiles, Chinese porcelain and embroidery, Japanese lacquer and brocade, French tapestries, or Inca jewelry. (Though, incidentally, there are certain rather small electronic devices that come unwittingly close to fine jewels.) The reason is not just that we are too much in a hurry and have no sense of the present; not just that we cannot afford the type of labor that such things would now involve, nor just that we prefer money to materials. The reason is that we have scrubbed the world clean of magic. We have lost even the vision of paradise, so that our artists and craftsmen can no longer discern its forms. This is the price that must be paid for attempting to control the world from the standpoint of an "I" for whom everything that can be experienced is a foreign object and a nothing-but.
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