Longevity does not come from one breakthrough alone, but from a thousand tiny measurements and experiments that are currently underway. - Peter Diamandis

In 1992, as we sought to establish our permanent terrestrial campus, we put out an RFP (request for proposals) that basically said, "Hi there, we're ISU. We have this concept for a permanent campus. We've held five summer programs in five different cities, and this is our vision for what we want to create and where we want to go. Please tell us how much cash endowment, buildings, and operational money you will give us to bring our vision to your city." Had we gotten no response at all, I would not have been surprised. But that wasn't the case. Within six months, we received seven proposals ranging from $20 million to $50 million in funding, buildings, faculty, equipment, and even the promise of accreditation. In short, everything we needed to implement the next phase of ISU.

Henry Ford agreed: "None of our men are 'experts.' We have most unfortunately found it necessary to get rid of a man as soon as he thinks himself an expert because no one ever considers himself expert if he really knows his job … Thinking always ahead, thinking always of trying to do more, brings a state of mind in which nothing is impossible."

Skype demonetized long-distance telephony; Craigslist demonetized classified advertising; Napster demonetized the music industry. This list goes on and on. More critically, because demonetization is also deceptive, almost no one within those industries was prepared for such radical change.