A company is a culture. A group of people brought together … - Simon Sinek

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A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture — the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a compa… - Simon Sinek

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