We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft. - Tim Cook

I don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.

You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.

It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple was totally different.