One of the most ironic lessons in life: The pareto principle is the pareto principle for principles. When you find yourself exploring other principle… - George Mack

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One of the most ironic lessons in life: The pareto principle is the pareto principle for principles. When you find yourself exploring other principles, first assume you haven't taken the pareto principle seriously enough. It's true even when you factor in this rule.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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The easiest way to increase my bias to action is to say to myself: “I’m not thinking small enough.” If you’re delaying eating an elephant, think of the smallest bite. If the elephant is too big, try an organ, if too big, try an individual cell, if too big, try an atom, if too big, try a proton, if too big, try a quark. You start with a few quarks on your plate, the 3 tiniest steps imaginable, and before you know it, you’ve got an elephant shaped stomach.

Rule of thumb for spotting upcoming trends: If it’s a talking point on Reddit, you’re probably early. If it’s a talking point on LinkedIn, you’re definitely late.

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If you compliment someone behind their back, the listener respects your loyalty. If you gossip about someone behind their back, the listener starts wondering if you'll do the same once their back is turned.

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