People have no problem with change they asked for. What people don’t like is forced change — change they didn’t request on a timeline they didn’t cho… - Jason Fried

When someone copies you, they are copying a moment in time. They don’t know the thinking that went into getting you to that moment in time, and they won’t know the thinking that’ll help you have a million more moments in time. They’re stuck with what you left behind.

Are you an envelope entrepreneur or a letter entrepreneur?

Someone who's about the container, the business on the outside, or someone who's more focused on the letter, the product inside?

You can be both, but I think most are definitely one or the other. I'm a letter guy.

If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts positioned itself as the anti-Starbucks. Its ads once mocked Starbucks for using “Fritalian” terms instead of small, medium, and large. Another Dunkin’ campaign was centered on a taste test in which it beat Starbucks. There was even a site called DunkinBeatStarbucks.com where visitors could send e-cards with statements like “Friends don’t let friends drink Starbucks.