startup is a human institution designed to create a new pro… - Eric Ries

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startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Eric Ries

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Reid Hoffman Peter Thiel Steve Blank Ben Horowitz Salim Ismail

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Thus, the right way to think about the product development process in a Lean Startup is that it is responding to pull requests in the form of experiments that need to be run.

The goal of a startup is to figure out the right thing to build — the thing customers want and will pay for — as quickly as possible.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. - Eric Ries

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