Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within… - Eric Ries

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Entrepreneurs are everywhere

definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty.

work in any size company, even a very large enterprise, in any sector or industry.

waiting too long to release can lead to the ultimate waste: making something that nobody wants.

In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches, the most common first response was genchi gembutsu — whether I was in manufacturing, product development, sales, distribution, or public affairs. You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It is unacceptable to take anything for granted or to rely on the reports of others.

At its heart, a startup is a catalyst that transforms ideas into products.