Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within… - Eric Ries

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Entrepreneurs are everywhere

definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty.

work in any size company, even a very large enterprise, in any sector or industry.

I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What matters is that companies that don’t continue to experiment or embrace failure eventually get in the position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence. I don’t believe in bet-the-company bets.

Failure is a prerequisite to learning.

The goal of a startup is to figure out the right thing to build — the thing customers want and will pay for — as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.