A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. - Eric Ries

the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

Companies that cannot bring themselves to pivot to a new direction on the basis of feedback from the marketplace can get stuck in the land of the living dead, neither growing enough nor dying, consuming resources and commitment from employees and other stakeholders but not moving ahead.

Si un competidor puede ser más competitivo que una startup cuando se conoce la idea, entonces la startup está condenada.