The point is not to find the average customer but to find early adopters: the customers who feel the need for the product most acutely. Those custome… - Eric Ries

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

you’ve never experienced a failure like this, it is hard to describe the feeling. It’s as if the world were falling out from under you. You realize you’ve been duped. The stories in the magazines are lies: hard work and perseverance don’t lead to success. Even worse, the many, many, many promises you’ve made to employees, friends, and family are not going to come true. Everyone who thought you were foolish for stepping out on your own will be proven right. It wasn’t supposed to turn

You can’t take learning to the bank; you can’t spend it or invest it.