work in any size company, even a very large enterprise, in any sector or industry. - Eric Ries

engineers agree to adapt the product to the business’s constantly changing requirements but are not responsible for the quality of those business decisions.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

The rules that govern the sticky engine of growth are pretty simple: if the rate of new customer acquisition exceeds the churn rate, the product will grow. The speed of growth is determined by what I call the rate of compounding, which is simply the natural growth rate minus the churn rate.