work in any size company, even a very large enterprise, in any sector or industry. - Eric Ries

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work in any size company, even a very large enterprise, in any sector or industry.

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The rules that govern the sticky engine of growth are pretty simple: if the rate of new customer acquisition exceeds the churn rate, the product will grow. The speed of growth is determined by what I call the rate of compounding, which is simply the natural growth rate minus the churn rate.

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