dot-com flameouts that erroneously believed that they could lose money on each customer but, as the old joke goes, make it up in volume. - Eric Ries

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dot-com flameouts that erroneously believed that they could lose money on each customer but, as the old joke goes, make it up in volume.

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Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer. They accept — in fact prefer — an 80 percent solution; you don’t need a perfect solution to capture their interest.4

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