Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer… - Eric Ries

Throughout the process of driving, you always have a clear idea of where you’re going. If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn. You remain thoroughly focused on getting to your destination.

Brandishing a mere motto against a well-armed enemy has never led anyone to success.

A transformação contínua – a capacidade de uma organização para testar e aprender com experiências relacionadas à sua própria estrutura e a seus processos, promovendo, por toda a empresa, as melhores técnicas comprovadas, limitando ou descartando o resto – é o que dará a essa organização a capacidade de prosperar na era moderna.