Words are animals, alive with a will of their own - Carl Jung

"Every concept in our conscious mind, in short, has its own psychic associations. While such associations may vary in intensity (according to relative importance of the concept to our whole personality, or according to the other ideas and even complexes to which it is associated in our unconscious), they are capable of changing the "normal" character of that concept. It may even become something quite different as it drifts below the level of consciousness.

These subliminal aspects of everything that happens to us may seem to play very little part in our daily lives. But in dream analysis, where the psychologist is dealing with expressions of the unconscious, they are very relevant, for they are the almost invisible roots of our conscious thoughts. That is why commonplace objects or ideas can assume such powerful psychic significance in a dream that we may awake seriously disturbed, in spite of having dreamed of nothing worse than a locked room or a missed train.

The images produced in dreams are much more picturesque and vivid than the concepts and experiences that are their waking counterparts. One of the reasons for this is that, in a dream, such concepts can express their unconscious meaning. In our conscious thoughts, we restrain ourselves within the limits of rational statements-statements that are much less colorful because we have stripped them of most of their psychic associations."

The great decisions of human life have as a rule far more to do with the instincts and other mysterious unconscious factors than with conscious will and well-meaning reasonableness. The shoe that fits one person pinches another; there is no recipe for living that suits all cases. Each of us carries his own life-form—an indeterminable form which cannot be superseded by any other.

When a person tries to obey the unconscious, he will often, as we have seen, be unable to do just as he pleases. But equally he will often be unable to do what other people want him to do. It often happens, for instance, that he must separate from his group-from his family, his partner, or other personal connections-in order to find himself. That is why it is sometimes said that attending to the unconscious makes people antisocial and egocentric. As a rule this is not true, for there is a little-known factor that enters into this attitude: the collective (or, we could even say, social) aspect of the Self.