Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16… - Seth Godin

Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.

In the case of personality, most psychologists agree that there are five traits that are essential in how people look at us: openness, conscientiousness, extraversion, agreeableness, and emotional stability.

Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.