Freud’s most important ideas finally may have less to do with the repression of sexual impulses (which explains neither the past discontents of our c… - Philip Rieff

In the slow accretion of self-images that is the mortar between periods in the history of our civilization, a third character ideal emerged, in part from the failure of the previous two [political man and religious man]: economic man, one who would cultivate rationally his very own garden, meanwhile solacing himself with the assumption that by thus attending to his own lower needs a general satisfaction of the higher needs would occur. A moral revolution was the result: what had been lower in the established hierarchy of human interests was asserted to be higher.

[To Freud], [t]he ascetic was limited, and often broken, in his organizational usefulness by a naïve dedication to principle.

On the other hand, he (Freud) hoped that somehow, despite the near equality of our warring emotions, reason would cleverly manage to reassert itself, despite its congenital weakness—not in the high and mighty way preached by Plato and his Christian successors but in a modest, even sly manner that would alternately dazzle and lull the more powerful emotions into submission. This way actually demands, it seems, the kind of character ideal we have called the “therapeutic” in order to contrast it with the more rigid character ideal produced by the moral demand systems preceding modernity. In the age of psychologizing, clarity about oneself supersedes devotion to an ideal as the model of right conduct.