That accounts for a truly crazy cycle in which students repeat the worst stylistic excesses the journals contain, learn that those very excesses are … - Howard S. Becker

The “normal” person, when he discovers a deviant impulse in himself, is able to check that impulse by thinking of the manifold consequences acting on it would produce for him. He has staked too much on continuing to be normal to allow himself to be swayed by unconventional impulses.

Imagine you are doing a woodworking project, perhaps making a table. Fortunately, you needn't make all the parts yourself. Some are standard sizes and shapes - lengths of two by four, for instance - available at any lumberyard. Some have already been designed and made by other people - drawer pulls and turned legs. All you have to do is fit them into the places you left for them, knowing they were available. You want to make an argument instead of a table. You have created some of the argument yourself, perhaps on the basis of new data or information you have collected. But you needn't invent the whole thing. Other people have worked on your problems or problems related to it, and have made some of the pieces you need. You just have to fit them in where they belong. Like the woodworker, you leave space, when you make your portion of the argument, for the other parts you know you can get. You do that, that is, if you know that they are there to use. And that's one good reason to know the literature: so that you will know the pieces are available and not waste time doing what has already been done.

There is little disagreement about what constitutes a healthy state of the organism. But there is much less agreement when one uses the notion of pathology analogically, to describe kinds of behavior that are regarded as deviant. For people do not agree on what constitutes healthy behavior... The medical metaphor limits what we can see much as the statistical view does. It accepts the lay judgment of something as deviant and, by use of analogy, locates its source within the individual, thus preventing us from seeing the judgment itself as a crucial part of the phenomenon.