So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead. - Seth Godin

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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

Biography information from Wikiquote

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