We define Experimentation as the implementation of the Lean Startup methodology of testing assumptions and constantly experimenting with controlled r… - Salim Ismail

renowned consulting firm McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones. Not only was McKinsey's prediction off by 99 percent, its recommendation also resulted in AT&T missing out on one of the biggest business opportunities of modern times.

Martin Seligman, un líder experto en psicología positiva, distingue entre tres estados de felicidad: la vida placentera (hedonista, superficial), la buena vida (familia y amigos) y la vida con sentido (encontrar un propósito, trascender el ego, trabajar por un bien mayor). Las investigaciones muestran que la generación del Milenio — la de los nacidos entre 1984 y 2002 — muestra cierta orientación a buscar significado y propósito en sus vidas.4 A lo largo y ancho del mundo, sus aspiraciones son cada vez mayores y, de tal modo, se sienten atraídos como clientes, empleados e inversores a organizaciones con iguales aspiraciones

Ronald Coase won the 1991 Nobel Prize in Economics for his theory that larger companies do better because they aggregate assets under one roof and, as a result, enjoy lower transaction costs. Two decades later, the reach delivered by the information revolution has negated the need to aggregate assets in the first place.